Friday, April 27, 2012


VLCC Bags

‘Product of the Year’ award

(In Skin & Body Care category )



VLCC Daily Protect Anti Pollution Lotion SPF 15 from VLCC, a leading player in the Wellness domain in South Asia and the Middle East, has bagged the prestigious ‘Product of the Year’ 2012 Award in the ‘Skin and Body Care’ category, for India. Product of the Year (POY) awards have been running for 25 years and are conducted in 28 countries around the world. It is one of the most definitive global consumer recognition standards that celebrates, champions and rewards the best innovations in retail products, which in turn are selected through an independent consumer survey. In India the 2012 survey was conducted by AC Nielsen.

Acknowledging the award, Mr. Mukesh Luthra, Chairman, VLCC Group said, “Voted by consumers nationwide across 36 markets in India through a 100% face-to-face interview survey conducted by a leading global market research firm, it is indeed a proud moment for us that our latest innovation, the VLCC Anti-Pollution Lotion, has emerged as the front runner in a category as large as skin and body care.. This motivates us redouble our endeavors towards innovation and providing unique solutions to our esteemed consumers.”

This award is especially significant as it is a choice made by over 30,000 consumers across 36 markets in India through a face-to-face interview conducted by Nielsen.

About VLCC

VLCC is widely recognized in India and abroad for its holistic, scientific & completely natural weight-management practices and therapeutic beauty solutions addressing the mind and body. Today with operations spanning across 9 countries, over 260 locations and 120 cities and employee strength of nearly 6000 and over 10 million satisfied customers, VLCC:
· Manages the largest chain of Slimming, Beauty & Fitness centers in South Asia and Middle East
· Runs Asia’s largest chain of vocational education academies in Beauty & Nutrition
· Manufactures and retails India’s most comprehensive range of skin care, hair care & body care products across over 75,000 retail outlets.

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