Friday, April 27, 2012


Café Coffee Day introduces ‘Café Moments’ pre paid cards

Convenient and cashless transactions over coffee and conversations

Kolkata, 26th April 2012: Café Coffee Day (CCD), the leading retail chain of coffee cafes in India today launched ‘Café Moments’ in the city – the very first pre-paid card usable at all CCD outlets. A tribute to coffee loyalists of the country, the card was launched at an event at the CCD café at Lake Road in Kolkata. Personalities such as the young and talented Bengali actresses Moubani and Mumtaz Sorcar, Pritish Shah, Co-Founder of Calcutta Walks - an immersive experience provider of Kolkata, members of nu-metal rock band ‘Not.Yet.Decided, along with K. Ramakrishnan, President Marketing of CCD, gathered on the occasion to share their personal memorable moments with CCD.

‘Café Moments’ are prepaid cards designed to enable cashless transactions at all the CCD outlets. Customers can top-up their cards with denominations ranging from Rs. 100 to Rs. 5001 on an ongoing basis, enabling ease of use on the purchase of food, beverages and merchandise at their favourite CCD outlets. What’s more, the cards are designed to be a great gift item that can be given out to friends and family members at any occasion. Corporates can also use it as an ideal fun gift for their employees.





The launch event saw young talents of Kolkata share life moments they had spent at Café Coffee Day outlets and how those had become defining moments for them in real life. Like most of the CCD loyalists, the memories of the four youth icons involved funny moments, endearing and romantic incidents as well as professional situations that changed their lives in one way or the other.

Said K. Ramakrishnan, President Marketing, Café Coffee Day, “In many ways than one, Café Coffee Day has been a hub of many a memorable moments for people of all ages and walks of life. Café Moments can be used as an ideal gift or for oneself to create many more happy moments. The card takes away the hassle of carrying cash to CCD and allows you to completely focus on what you’re there for -- enjoying the food, beverage and the company. With the ease of payment that comes with the card, it becomes a must-have for all the CCD frequenters. To make it even more exciting, we have crafted special benefits on load, reload & usage, as well as surprise gifts, that will keep changing from time-to-time. I’m sure the card will become part of even more memorable moments of our customers.”

In addition to the youth icons, the event also saw attendance by a group of young CCD frequenters. There were giggles and the venue roared with laughter as the audience themselves could relate to some funny, romantic, embarrassing and eventful moments shared by them. The event was a light-hearted and fun presentation on “your memorable moments at CCD” where each of the personalities shared their story on how their life changing moments happened at a CCD café.

About Café Coffee Day:

Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafés.

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