Zoozoos make a comeback on Television!
New series with fresh set of commercials every week
New Delhi, November 27, 2009 – Vodafone Essar, one of India’s leading cellular services providers, announced the second innings of Zoozoo TVC starting 27th November. Back with a renewed focus on a fresh set of services on offer by Vodafone, the Zoozoo Ad campaign will feature three new Zoozoo ads every week on television.
Vodafone has kept the Zoozoo experience ongoing with campaigns running successfully through diverse mediums catering to a wide audience. Social networking sites witnessed the success and popularity of the Zoozoos with Facebook garnering more than 3 lakh Zoozoo fans which makes it one of the largest online fan clubs. Post the initial campaign this summer, there were two Viral Zoozoo campaigns around Independence Day and Diwali which received outstanding customer response. Vodafone also recently launched Zoozoo merchandise with Shoppers Stop.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said “The Zoozoos campaign resonated strongly with viewers in creating an emotional connect and communicating our various offerings. The Zoozoos are back again to tell viewers about our various innovative and customer-centric offerings in a simple and endearing manner.”
About Vodafone Essar
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 85.82 million customers**.
Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
Vodafone is the world's leading international mobile communications group with approximately 315 million proportionate customers as on 30 June 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide.
The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.
**Figures from Cellular Operators Association of India, October 31, 2009
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